This denim utilizes EIM-verified, low impact washing. All of our washes use under .5 kWH of energy and under 12 L of water. You may think, that's still a lot of water, but the global average is 1,500 L per pair (holy sh!t). And, unlike much of the competition, we'll continue to get better and better on those already stellar metrics. The fabric also has just the right amount of stretch for comfort, a smooth hand-feel, and yet remains crazy durable so you don't have to keep buying more :)